Online Ordering Updated on: October 1, 2026

12 min read

Just Eat vs Own Ordering Website: Profit Comparison

Author Bardhyl

Quick Answer: In the Just Eat vs own ordering website comparison, a direct order earns more. On a CHF 45 delivery order with your own drivers, Just Eat at 13% leaves CHF 18.84 and your website at 5% leaves CHF 22.44. The website’s fixed monthly fee is covered from about 22 direct orders a month. Just Eat brings new guests and your own website earns more on regulars, so the two channels work best together.

A Swiss restaurant with 400 Just Eat orders a month at CHF 45 pays about CHF 2,340 in commission at a 13% rate. Whether the price is right depends on how many of those guests came from the app and how many are regulars who would order direct. That question sits at the heart of Just Eat vs own ordering website.

Just Eat vs Own Ordering Website: The Profit Comparison at a Glance

	Just Eat listing	Your own ordering website
Commission per order	10–15% with your own drivers, 25–30% with Just Eat couriers	5–8% on the SparissimoFood plans used in this article
Fixed monthly cost	Per-order commission; check your partner agreement for any other fees	CHF 49 to CHF 148 a month, depending on plan
Payment processing	About 1.8%	Depends on your payment provider, 1.8% assumed here
Who delivers	You, or Just Eat couriers	You, or the guest collects
New-guest discovery	Built in through the Just Eat app	Your own marketing: Google, packaging, regulars
Guest contact details	Governed by your partner agreement	Captured in your own system

The table shows the core trade. Just Eat charges a higher variable rate and supplies demand. Your own website charges a lower variable rate plus a fixed fee and relies on demand you create yourself.

What a Just Eat Listing Gives a Swiss Restaurant

Just Eat is an established Swiss food delivery platform that operated as eat.ch before its rebrand. For a restaurant, its audience is the main thing the commission pays for.

Three things come with a listing that are hard to build alone:

Ready demand. Guests open the app already hungry and already browsing. A new pizzeria in Winterthur or Lucerne can receive orders in its first week without an advertising budget.
Optional delivery logistics. Restaurants without drivers can hand delivery to Just Eat couriers, which removes hiring, scooters and insurance from the owner’s list.
Payment handling and trust. Guests pay in an app they already use, and Just Eat handles checkout and order tracking.

Commission depends on who delivers. Our guide to what Just Eat charges Swiss restaurants shows the typical range: 10–15% with your own drivers and 25–30% with Just Eat couriers. Payment processing adds about 1.8%, and in-app advertising is optional. A Swiss packaging supplier’s German-language guide from December 2024 lists about 13% for own delivery and about 30% when Just Eat delivers. Rates are negotiated per restaurant, so check your own partner agreement before running the numbers below.

What Running Your Own Ordering Website Costs

An own ordering website means guests order on your restaurant’s page, pay online and the order lands in your kitchen dashboard. Four costs come with it that a marketplace listing bundles together.

1. The platform fee. SparissimoFood combines a monthly plan with a per-order commission. Starter costs CHF 49 a month plus 8% per order, Business CHF 79 plus 5%, and Professional CHF 148 plus 5%. Your own domain and white-label branding start on the Business plan. There are no setup fees.

2. Payment processing. Card and TWINT payments carry a provider fee. This article assumes the same 1.8% for both channels so the comparison stays fair. Your real rate depends on your provider and on how many guests pay by TWINT.

3. Delivery. An own ordering website takes the order and the payment. Delivery stays with your own drivers, or the guest collects.

4. Marketing and incentives. Guests need to know the site exists. Put a QR code on packaging, a link on your Google Business Profile and a line on the receipt. A one-off 10% voucher on a CHF 45 first direct order costs CHF 4.50.

Optional extras such as a POS device or a branded mobile app are priced separately on Starter and Business and included on Professional. Ask every provider whether quoted fees include MWST. It changes the franc figures in your own spreadsheet, not the ranking of the channels.

One CHF 45 Order, Four Ways

Here is the same CHF 45 order run through both channels. Every column uses a 30% food cost, CHF 1.50 packaging and 1.8% payment processing. Where the restaurant delivers, driver cost is CHF 4.50 per order, based on CHF 27 an hour at six deliveries an hour. The own-website columns use the 5% Business plan rate.

	Just Eat, own drivers, 13%	Just Eat couriers, 28%	Own website, own drivers, 5%	Own website, guest collects, 5%
Order value	CHF 45.00	CHF 45.00	CHF 45.00	CHF 45.00
Commission	−CHF 5.85	−CHF 12.60	−CHF 2.25	−CHF 2.25
Payment processing, about 1.8%	−CHF 0.81	−CHF 0.81	−CHF 0.81	−CHF 0.81
Packaging	−CHF 1.50	−CHF 1.50	−CHF 1.50	−CHF 1.50
Food cost, 30%	−CHF 13.50	−CHF 13.50	−CHF 13.50	−CHF 13.50
Driver cost	−CHF 4.50	not applicable	−CHF 4.50	not applicable
Net to restaurant	CHF 18.84	CHF 16.59	CHF 22.44	CHF 26.94

Four readings matter:

Own drivers, like for like. The own website earns CHF 3.60 more per order at 5% commission. On the Starter plan at 8%, the gain is CHF 2.25 and the net is CHF 21.09.
Guests who collect. With no driver cost, a collected order is the most profitable line in the table at CHF 26.94.
Restaurants using Just Eat couriers. A courier order nets CHF 16.59. Moving it to an own-website order that the guest collects adds CHF 10.35. If you deliver that order yourself, the gain is CHF 5.85.
The monthly fee is not in the table. It is fixed, not per order, which is why the break-even step below matters.

How Many Direct Orders Pay for an Own Ordering Website?

A fixed monthly fee means the website only earns more once enough orders come through it. The formula is short:

Break-even direct orders per month = monthly plan fee ÷ commission saved per order

Commission saved per order = Just Eat commission minus your website commission, minus any driver cost the move adds

At a CHF 45 average order, the numbers look like this:

Plan	vs Just Eat own drivers, 13%	vs Just Eat couriers, 28%, guest collects	vs Just Eat couriers, 28%, you deliver
Starter, CHF 49 + 8%	CHF 2.25 saved, break-even at 22 orders	CHF 9.00 saved, break-even at 6 orders	CHF 4.50 saved, break-even at 11 orders
Business, CHF 79 + 5%	CHF 3.60 saved, break-even at 22 orders	CHF 10.35 saved, break-even at 8 orders	CHF 5.85 saved, break-even at 14 orders
Professional, CHF 148 + 5%	CHF 3.60 saved, break-even at 42 orders	CHF 10.35 saved, break-even at 15 orders	CHF 5.85 saved, break-even at 26 orders

Twenty-two direct orders a month is fewer than one a day. Starter and Business cost the same at about 22 direct orders a month, so above that level the lower 5% rate makes Business cheaper. Professional charges the same 5% as Business. Choose it for what it includes, such as a personal account manager and unlimited staff accounts, not for price.

These counts assume the orders would have reached you through Just Eat anyway. Orders from new guests are extra business and are covered further down.

A voucher is recovered through the commission you save. Voucher payback orders = voucher ÷ commission saved per order. A CHF 4.50 voucher pays back by the second direct order against a 13% rate. Against a 28% courier rate with guest collection, it pays back on the first.

Just Eat vs Own Ordering Website Over a Full Month

Per-order gains look small. At monthly volume they add up. Take a restaurant with its own drivers and 400 Just Eat orders a month at CHF 45 and 13%. Then move part of that volume to its own website on the Business plan.

Share of orders moved to own website	Monthly commission and plan cost	Saving per month	Saving per year
0%, Just Eat only	CHF 2,340	none	none
10%, 40 orders	CHF 2,275	CHF 65	CHF 780
20%, 80 orders	CHF 2,131	CHF 209	CHF 2,508
30%, 120 orders	CHF 1,987	CHF 353	CHF 4,236

The first 40 orders recover the CHF 79 plan fee. Every further order adds CHF 3.60. The Just Eat listing stays in every row, so total volume stays at 400 orders and the app keeps introducing new guests.

For a courier-dependent restaurant, the swing is larger. Moving 80 orders a month from courier delivery to guest collection saves CHF 828 at CHF 10.35 each, or CHF 749 after the plan fee.

Is a New Guest Worth the Commission?

A guest who finds you on Just Eat is business you did not have. A courier order nets CHF 16.59 and an own-driver order CHF 18.84. Even at the higher rate, the order covers its food, packaging, payment and delivery costs. It still contributes to rent and wages, as long as your kitchen has free capacity.

Treat the commission on a first order as the price of finding that guest. The saving appears when the guest orders again. Take a guest who orders six times a year. The first order goes through Just Eat and the other five through your own website at 5%.

Commission on one guest’s six orders	Own drivers, 13%	Just Eat couriers, 28%
All six through Just Eat	CHF 35.10	CHF 75.60
First through Just Eat, five direct at 5%	CHF 17.10	CHF 23.85
Commission saved per guest per year	CHF 18.00	CHF 51.75

The figures show commission only, before delivery costs and the plan fee. Not every guest will switch. The point is that each one who does turns a one-off acquisition cost into a repeat relationship you manage yourself.

Just Eat vs Own Ordering Website: Which Setup Fits Your Restaurant?

The right split follows your situation.

New restaurant, no regulars yet. Start with Just Eat. Discovery is the most valuable thing you can buy in the first months. Commission on an order you would not otherwise have received works as an acquisition cost. Add your own website once repeat guests appear.

Established restaurant with loyal locals. Run both. Keep Just Eat for reach. Give regulars an easy reason to order direct, such as a QR code on the bag, your Google link or a first-order voucher. Read your Just Eat partner agreement before adding printed inserts or setting different prices. Our guide to converting delivery app customers into direct orders covers the tactics.

No delivery drivers. Keep using Just Eat couriers for delivery and use your own website for collection and dine-in QR orders. If direct delivery demand grows, our comparison of in-house delivery and third-party platforms shows when hiring drivers starts to pay.

Several locations. Run the numbers per location. A city-centre site with dense demand may pass break-even within a week, while a suburban site may lean on Just Eat for longer.

Other platforms. The same formulas work for Uber Eats or any other marketplace. Replace the 13% and 28% with the rates in your own contract.

How SparissimoFood Helps With Direct Ordering Profit

The break-even table only helps if you can see how many guests order directly. SparissimoFood’s manager dashboard tracks incoming orders in real time and reports on them. Set that next to the monthly report from your Just Eat partner account. You can then see when direct orders reach your break-even instead of guessing.

Every phone number and email address captured through a direct order belongs to your restaurant. That turns a first-time guest into someone you can reach yourself. The platform also supports TWINT, which matters in Switzerland. In the Swiss Payment Monitor survey of May 2026, mobile devices, including TWINT, made up 34.5% of all payment transactions, more than any other method.

SparissimoFood charges a commission alongside a monthly plan. Starter is CHF 49 plus 8%, Business CHF 79 plus 5% and Professional CHF 148 plus 5%. It is designed to run next to a marketplace listing, not replace it. The 14-day free trial needs no credit card, and you can compare plans on the SparissimoFood plans page. If you are setting up for the first time, our step-by-step online ordering setup guide walks through the first week.

Frequently Asked Questions

Just Eat vs own ordering website: which is more profitable for a Swiss restaurant?

Per order, the own website. On a CHF 45 order with your own drivers, Just Eat at 13% nets about CHF 18.84. An own website at 5% nets about CHF 22.44. Your website also has a fixed monthly fee. It becomes cheaper overall once about 22 orders a month come in directly on the Starter or Business plan. Just Eat still brings guests you might not reach alone.

Can I list on Just Eat and run my own ordering website at the same time?

The maths works best when you do. Just Eat introduces new guests and your own website serves the regulars who already know you. Terms differ by contract, so read your Just Eat partner agreement for rules on pricing, promotions and printed material before you launch.

How many direct orders does a restaurant need before its own website pays off?

Use the formula: break-even orders per month equals the monthly plan fee divided by the commission saved per order. At a CHF 45 order, the CHF 79 Business plan breaks even at about 22 orders a month against a 13% own-driver rate. Against a 28% courier rate with guest collection, it breaks even at about 8.

Do I need my own delivery drivers to run an own ordering website?

No. Your own website can take collection and dine-in QR orders without any drivers. A collected own-website order on CHF 45 nets about CHF 26.94, against CHF 16.59 for a Just Eat courier order. Many restaurants without drivers keep Just Eat for delivery and use their own website for collection and table orders.

How do I get Just Eat guests to order from my own website?

Make the direct route visible and easy. Add the ordering link to your Google Business Profile and print a QR code on packaging and receipts. Offer a one-off thank-you voucher on the first direct order. Check your Just Eat partner agreement before placing inserts in marketplace orders. Moving 20% of 400 monthly orders to your own website saves about CHF 2,500 a year in commission.

Let Just Eat introduce the guest, and let your own ordering website welcome them back.